Marriott Launches Agent Awareness Campaign

Marriott International has launched a global “Love Travel Agents” campaign designed to celebrate and build awareness of the travel agency community and its partners.

“Travel agents have always played an important role for Marriott, something we are very proud of as a company,” said Julius Robinson, vice president of global sales intermediaries for Marriott International.

The campaign includes elements designed to help educate Marriott’s hotel sales teams on how to maximize the travel agent relationship through virtual tutorials and training sessions; town hall meetings with local travel agent partners and Marriott executives; and partnerships with internationally recognized travel agent associations.

Marriott has relaunched its agent website, www.marriott.com/travelagents, where the agent community and travel industry partners can download free collateral, including logos for their own business needs.