MITM Americas Havana Now Underway
The 22nd edition of MITM Americas, the most influential international MICE B2B tradeshow of America and the Caribbean, kicked off yesterday with a magnificent welcoming reception offered by Iberostar Hotels in the elegant Parque Central Hotel located in the heart of Havana.
The work sessions commenced this morning in the illustrious Meliá Cohiba Hotel, a benchmark in Cuba's MICE tourism.
During the tradeshow, over 4000 encounters will take place among the 200 tourism executives that are participating in this edition that will generate an estimated business between mid and long term of over USD 278,540,000.
This edition has generated overwhelming expectations among international MICE tourism executives for Cuba as a meetings tourism destination.
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Companies of 30 countries, incentive houses, international associations, event organizers, conventions and congress organizers, tour operators, hotel chains, specialized agencies, DMC´s, etc. Make up the exclusive group of participants.
After 2 editions previously celebrated with extensive international reception, the Ministry of Tourism of the Republic of Cuba relies once again on MITM Americas as part of its strategic plan to boost the island´s MICE tourism sector.
During 3 days participants will enjoy of an exquisitely crafted program that will allow them to personally acquaint themselves with the culture, art, music and specially the warmth and flavor of the Cuban folk.
