MITM Americas Help Put Cuba in the Limelight

The 22nd edition of MITM Americas (Meetings and Incentive Travel Market) came to a close Thursday in Havana. The event served to beef up Cuba’s travel industry worldwide.

The conference that ends Friday at the Hotel Melia Cohiba, stresses the advantages of this country in security and possibilities for MICE events, which should have an outstanding role in the next years, according to opinions of participants at the meeting.

Business meetings and the official closing gala took place at the Cathedral Square in Old Havana, a city that next year will celebrate its 500th Anniversary on November 16, 2019.

This segment of congresses and incentives is one of the most dynamic in the sector, according to participants asked at the meeting, including the president of the Organizing Committee, Rosario Trabado, of Spain.

MITM Americas is considered by participants as a complete success, to the point where organizers announced that next year they will repeat in Havana as venue and in a larger proportion.

The president of the Group Viajes Cuba, Jose Manuel Bisbe York, said that in 2019, Havana will again host the MITM Americas, in similar date, but at the National Hotel, Cuba's most emblematic establishment.

For his part, Mrs. Trabado said they received 500 entries for participation, but the organizing committee had to select from that amount to end with 200 attendants of 27 nations.

Representatives from Germany, Argentina, Brazil, Bulgaria, Canada, China, Colombia, Cyprus, Slovenia, Spain, United States, France, Honduras, Hungary, India, Italy, Mexico, Panama, Netherlands and Peru attended MITM Americas Havana 2018.

There were also delegates of Poland, Portugal, Dominican Republic, South Africa, Sweden, Switzerland, Ukraine and the hosting country.

During the event, over 4,000 business meetings unfolded, an amount that will generate over $226 million worth of medium- and long-term deals.

Source: Prensa Latina