Moroccan National Tourist Office Launches 2010 Campaign

The Moroccan National Tourist Office (MNTO) launched a global public relations campaign in seven countries throughout 2010. The campaign, called the Red By Marrakech tourism campaign, was created by Le Public Systeme, a Paris-based PR agency. BPCM New York will handle the North American PR operations.

Through the Red By Marrakech concept -- which is designed to promote the city as a dynamic, accessible destination rich in design, inspiration and culture -- BPCM will seek to increase awareness of Marrakech’s tourist and cultural attractions.

By utilizing a strategic and targeted media outreach program, BPCM will add a new dimension to one of Morocco’s most diverse cities. Program elements include lifestyle media outreach and press trips, public events and opinion leader outreach.

The strategy involves a series of press trips aimed at different lifestyle categories, distributing content and news, building a community network and optimizing Marrakech’s presence in social media.