Netherlands Launches Gay-Friendly Campaign

The Netherlands Board of Tourism and Conventions launched its newest advertising campaign, “Everyone’s Gay in Amsterdam,” targeted at the LGBT market but also at all potential visitors to the country.

Partners of the campaign include Delta Airlines and the Amsterdam Tourism and Conventions Bureau. The new campaign was designed to promote the city’s reputation for openness and inclusiveness.

The NBTC also launched a microsite, http://us.holland.com/everyonesgay, where potential visitors to the Netherlands can find travel information on Amsterdam.