New GDS Reservation Service Poised to Expand Online Luxury Market

Great Hotels Organization has recently launched Luxotels, the exclusive GDS reservation service that provides essential elements to give four- and five-star hotels a powerful e-distribution edge over their competitors.

There is no doubt that people are spending more money online with luxury products being one of the fastest growing areas. Luxotels not only embraces this trend, but also takes it to another level in advanced reservations services.

Luxotels is different from other reservation services, in providing a Luxury chain code to ensure maximum visibility, leading technology to manage rates and availability and five star service to max out profitability.

The Luxotels Luxury chain code is the only independent electronic reservations solution in Europe that works solely with four and five star properties. The company has redefined electronic distribution for premium hotels, by providing the most advanced electronic reservations solution in the marketplace today.

The technology is internet based and hence empowers hotels to enter and control all information pertaining to their property, including availability, rates and descriptions, with simple web-access alone. The technology also provides over 300 up-to-the-minute reports to ensure revenue optimization and assistance for marketing departments with their planning.

Importantly for the luxury travel market, Luxotels also offers a five-star service commitment. All member hotels are assigned a dedicated account manager, to ensure each hotel receives the support, training and knowledge required to maximize bookings and profit.