New Study Shows Most Travelers Use the Internet to Research Holidays

A new travel study shows that potential holidaymakers are increasingly using the internet to plan their holidays. The survey found that nine out of ten people use their home computers to look up travel information online.

These numbers reflect a growing trend of internet use amongst people looking to book city breaks and other holidays, says Daniel Ox, Managing Director of online holiday experts Beat The Brochure.

The study also found that one third of all travelers use YouTube, the free internet video sharing site, to view their destination before making a decision. Users from all across the world upload video to this site, which according to Ox, allows travelers to visually research a wide variety of trips such as cheap Florida holidays and adventures in Kenya. Ox says this trend is in the interest of holiday-makers as it ensures that they have access to all the information they need before making a booking.