Norwegian Cruise Line Announces Enhancements to Onboard Product

As the transaction between Norwegian Cruise Line (NCL) and Apollo Management, LP (“Apollo”) nears completion and the infusion of $1 billion comes into the company, NCL announced its Freestyle 2.0 fleet wide initiative featuring significant enhancements in its onboard product that will further improve the guest experience.

The enhancements include a major investment in the total dining experience; upgrading the stateroom experience across the ship; new wide ranging onboard activities for guests all of ages; additional recognition, service and amenities for balcony, suite and villa guests; and a re-launch of a tiered Latitudes past guest recognition program.

The initiative has been driven by quantitative and qualitative feedback from both guests and travel partners and has been enabled by Apollo's billion dollar investment in NCL and Star Cruises continued commitment and vision.

“Our innovative Freestyle Cruising and exciting, dynamic fleet of new ships have combined to make NCL a truly unique and exciting cruise vacation,” said Colin Veitch, NCL’s president and CEO.

“We have achieved the milestone of offering the youngest fleet in the cruise industry, and will now focus our attention on delivering the next generation of freestyle cruising –Freestyle 2.0- a significant enhancement to the guest experience fleet wide,” he concluded.