Panama Tourism Authority Launches Global Ad Campaign

Panama Tourism Authority Launches Global Ad Campaign

The Panama Tourism Authority (PTA) launched a global advertising campaign to promote the country’s “beautiful beaches, cosmopolitan cities, diverse culture and variety of ethnic groups throughout the country,” along with its main tourist attraction for international visitors, the Panama Canal, said PTA officials.

The campaign will also emphasize Panama’s air connectivity as the eighth-largest air hub in the world through television commercials on stations including the Discovery Channel, the British Broadcasting Company (BBC), Eurosport, ESPN and CNN.

The promotion will also include print ads in publications including Travel + Leisure and National Geographic, and a digital media presence with Travel + Leisure Travel, Orbitz and Travelocity, as well as social networking sites including Facebook, Twitter and YouTube.