PATA Calls for Thai Tourism Recovery Campaign

PATA is renewing the call for a Thailand tourism recovery campaign that seeks to rebuild international consumer confidence.

“We believe that we must rebuild international confidence in Thailand as a destination that already offers tremendous value. As we now enter the low season, hotel rates are extremely competitive. We prefer to see an image building campaign, rather than a strategy based on product discounting,” said PATA CEO Greg Duffell. “We are also advising hotels to add value to room rates by including free Wi-Fi, breakfast, etc., rather than simply slash prices,”

PATA, working in tandem with the PATA Thailand Chapter and its broadly based membership, continues to advise the Tourism Authority of Thailand on recovery strategies and has also met on June 2 with the Bangkok Metropolitan Administration to discuss issues affecting the capital city.