RCCL Opens Sao Paulo Office to Step Up Brazilian Commitment

Royal Caribbean Cruises Ltd. is ramping up its commitment to growing the South America cruise market with the opening of a new office in Sao Paulo, Brazil, the first Royal Caribbean company-owned office in the region.

The event was marked by a visit from Royal Caribbean International President and CEO Adam Goldstein, highlighting Brazil as a key region earmarked for both investment and growth.

The new office will support the commercial and operational efforts in Brazil of the company’s three cruise brands –Royal Caribbean International, Celebrity Cruises and Azamara Cruises- and will continue to further its international expansion plans. In the last eight seasons, the number of guests embarking on cruises from Brazil grew by 623 percent, with an average growth of 33 percent per year.

While in Brazil, Goldstein is also meeting cruise industry representatives from ABREMAR, the Brazilian association of cruise lines, and local authorities from the ministry of tourism, the port authority and the Commission of Tourism and Sports of the Federal Chamber.

Working alongside ABREMAR, Goldstein will highlight key benefits of the growing cruise industry to Brazil, including international visitor attraction and increased revenue opportunities for related services such as hotels and land tours.

Plus, the official visit also will see Goldstein convey best practice examples from ports of call around the world that have improved port and destination infrastructure and services to attract growing cruise guest numbers.