Riviera Nayarit Enjoys Increased Brand Awareness

Riviera Nayarit Enjoys Increased Brand Awareness

Data from a survey conducted among North American travelers and travel agents show that brand awareness for Mexico’s newest destination, Riviera Nayarit, has significantly increased from 2009 to 2010. This increase is found throughout the North American market. Among Americans, 13 percent of commuters recognize the Riviera Nayarit brand and link the destination with high quality holiday products. This is an increase of 5.3 percent over 2009 when only 4.3 percent claimed to be familiar with the destination.

Studies have also shown that 70 percent of consumers recognize the Riviera Nayarit brand in 2010, compared to 47 percent in 2009. In Canada, 15.7 percent of those who travel were familiar of Riviera Nayarit, whereas in 2010, that number increased to 23.8 percent -- 43.8 percent of which were informed online via destination packages.

Between travel agents of these two North American countries, promoting Riviera Nayarit has made significant progress. Among U.S. agents, 34.5 percent have full knowledge of the destination and what it offers, while 50.4 percent indicate that they recognize the destination’s well-known attractions. Also, 20 percent of travel agents say that Riviera Nayarit had the most promotion in the last six months and 22 percent of travel agents want to experience the destination.