STR Reports Growth in Asia Pacific Hotel Industry

According to STR Global, in year-over-year measurements, the Asia/Pacific region’s occupancy rose 11.7 percent to 65.3 percent, average daily rate increased 13.1 percent to $130.06, and revenue per available room jumped 26.4 percent to $84.96. Hotels in the Asia/Pacific region experienced increases in all three key performance metrics for April 2010 when reported in U.S. dollars, according to data compiled by STR Global.

Highlights from key market performers for April 2010 (year-over-year comparisons): Beijing experienced the largest occupancy increase, rising 29.7 percent to 43.3 percent, followed by Phuket, Thailand, with a 20.6 percent increase to 71.1 percent. Bangkok was the only key market to report an occupancy decrease, falling 4.9 percent to 43.3 percent.

Four markets posted ADR increases of more than 20 percent -- Sydney (up 32.4 percent to $156.38); Brisbane (up 31.9 percent to $149.77); Melbourne (up 26.7 percent to $152.80); and Hong Kong (up22.7 percent to $214.13). Osaka, Japan, reported the only ADR decrease among the key markets, falling 5.2 percent to $111.35.

Sydney’s RevPAR jumped 42.5 percent to $128.24, followed by Brisbane (up 40.6 percent to $110); Kuala Lumpur, Malaysia (up 38.8 percent to $83.08); and Hong Kong (up 35.3 percent to $171.81). Bangkok fell 4.3 percent to $39.22 in RevPAR, reporting the only decrease in that metric.