TCEB Promotes Thailand as a Dynamic, Motivational Business Event Destination in Asia

Thailand Convention and Exhibition Bureau (TCEB) reassures confidence in Thailand as a dynamic and motivational business event destination in Asia by forming alliance, and joining with MICE Thai Team both government, and private sectors.

Together with boosting Thailand MICE city to promote our dynamic and motivational destination, TCEB has initiated “Thailand’s clustered marketing strategy” which has demarked five regions: Bangkok/Pattaya, Chiang Mai/Chiang Rai, Nakon Ratchasima/Khon Kaen, Cha-am/Hua Hin, and Phuket/Krabi/Phangnga.

In addition, TCEB has developed the marketing packages especially to promote the meetings, and incentives, called “Meetings More Memorable and Meetings Plus” to target smaller groups of 25-50 delegates from long-haul markets by offering value added golf, spa, welcome receptions and cultural shows.

The experience marketing and direct approach marketing has been focused more by going for tradeshows and roadshows over the world together with both government, and private sectors.

For the marketing communication strategy, TCEB will emphasize testimonials from organizations with first-hand experience of holding recent business events in Thailand. The emphasis on building trust via testimonials is part of TCEB’s “Thailand Moving Forward” campaign under the government policy which the Prime Minister, H.E. Abhisit Vejjajiva has endorsed the TCEB to exclusively promote Thailand MICE industry.

TCEB now estimates that the meetings, incentives, conventions and exhibitions (MICE) industry in Thailand will bring in 41 billion baht ($1.24 billion) this year and attract half a million participants.