Thailand Makes Marketing Moves to Attract Business Events

Thailand Convention and Exhibition Bureau (TCEB) updates Thailand at present reassuring confidence in Thailand as a dynamic and motivational business event destination in Asia by unveiling three key strategic initiatives.

Starting from the marketing campaign, “Meetings More Memorable and Meetings Plus” target smaller groups of 25-50 delegates from long-haul markets by offering value added golf, spa, welcome receptions and cultural shows. A new “MICE Thailand cluster marketing drive” will aggressively promote the advantages of holding events in five distinct geographical areas of Thailand.

TCEB will emphasize testimonials from organizations with first-hand experience of holding recent business events in Thailand. The emphasis on building trust via testimonials is part of TCEB’s “Thailand Moving Forward” campaign under the government policy which the Prime Minister, H.E. Abhisit Vejjajiva has endorsed the TCEB to exclusively promote Thailand MICE industry.”

Details on the three initiatives were revealed to media at IMEX 2009 in Frankfurt, a specialist event for the global business event industry which has attracted 3,500 exhibitors from 150 countries.

TCEB now estimates that the meetings, incentives, conventions and exhibitions (MICE) industry in Thailand will bring in 41 billion baht ($1.24 billion) this year and attract half a million participants.