Tour Operators Select Top Swedish Attractions

The Skansen zoo and open-air museum, Åre/Skistar, Säfsen Resort, Häckeberga Castle, the Vasa Museum, the Millennium Tour city walking tour and Wilderness in Värmland are the seven best experiences in Sweden according to French, German, British, Dutch, Italian, Russian and American tour operators.

A decision will be made on Oct. 22 as to which one will receive the “Best Experience in Sweden” award. The international “TRIP Global Award” will be presented for the second time this year to the “Best Experience in Sweden.” Last year’s winner was the Ice Hotel.

The initiators of the award are the Swedish Travel and Tourist Industry Federation, in cooperation with Visit Sweden. The aim is to establish what experiences foreign visitors want to book through tour operators and to highlight those who offer Sweden’s best experience.

The selection process was expanded from five to seven key foreign markets for Sweden: Germany, the Netherlands, Italy, France, the U.K., Russia and the U.S. The jury was appointed by Visit Sweden and comprises tour operators from each country, with a total of 35 operators participating.