Tourism New Zealand Launches Friends, Family Campaign

‘The Great Kiwi Invite is a new Tourism New Zealand initiative encouraging New Zealanders to get in touch with friends and family overseas and invite them over for a visit.

“This campaign is about using one of our best assets, good old fashioned Kiwi hospitality, to help New Zealand’s economy in these tougher times,” said George Hickton, chief executive of Tourism New Zealand.

“It’s the 10th anniversary of the launch of the ‘100% Pure New Zealand’ marketing campaign. It’s been a very successful campaign and we’ve seen some tremendous benefits for New Zealand but the global economic situation has meant that fewer people are traveling worldwide. Now we’re asking Kiwis to get back in touch with friends and family overseas, get them down here and help out,” Mr. Hickton added.