Travel Leaders Announces Partnership with Tourism Australia

Travel Leaders unveiled an exclusive destination specialist partnership with Tourism Australia. The collaboration not only includes extensive educational training and certification for Travel Leaders agents, as well as exclusive Travel Leaders-only fam opportunities at a significantly reduced price, but it has already incorporated a new marketing campaign built entirely around Travel Leaders Associates who have or will become certified as specialists.

So far, 154 experts have earned their Australia Specialist certification; another 134 are in the midst of training and combined with previous Australia specialists in the network that would bring Travel Leaders’ total to nearly 300 nationwide. Consequently, of the participating agents who have completed the program and FAM to date, Australia bookings have increased by 335 percent.

In order to qualify for the exclusively-tailored fams, Travel Leaders agents must successfully complete the Australia Specialist training and also be enrolled in Travel Leaders’ award-winning, proprietary Certified Leisure Travel Specialist Program. So far, Travel Leaders’ Australia fams have hosted 39 specialists who enjoyed unique experiences from Tropical North Queensland and the Whitsundays to Brisbane and Melbourne, with all trips ending in Sydney for immersion in Australia’s most popular destination.

Details on the itineraries of each of the four fams conducted are included in a separate attachment. In addition to Tourism Australia, Qantas Vacations is an active participant in the Travel Leaders effort.