USVI Targets Caribbean Neighbors for Off Season Travel

With the US Virgin Islands in the midst of its high season, the Department of Tourism is proactively planning ahead for the off season by promoting summer travel with special packages, advertising programs, sales blitzes and trade shows to a key market with easy access to the Territory – the Caribbean.

To impact summer travel, the Department of Tourism conducted marketing activities as early as January in Puerto Rico where the department teamed up with V.I. hoteliers on a sales blitz to travel agencies throughout the San Juan area.

While in San Juan, the DOT also hosted a travel agent reception to launch a special promotion designed specifically for residents of Puerto Rico and the Caribbean. The promotion offers the fourth night free, a $50 dining certificate, a $50 activities certificate, and a $50 shopping certificate for Caribbean residents who stay four or more nights.

For visitors staying five nights or more, the promotion extends a $50 per person air credit. The promotion may be booked through September 30, 2010 for travel between May 1, 2010 and October 31, 2010. To further support this offer, the DOT plans to advertise the promotion in trade publications and daily newspapers throughout Puerto Rico.