WTM London’s European Region Hosts Nearly 374,000 Meetings
The WTM London European Region plays host to almost 374,000 on-stand meetings from more than 23,000 industry professionals interested in the region.
The European region at WTM London saw a total of 373,983 on-stand meetings take place, meaning each European exhibitor had an average of 211 on-stand meetings.
Of the 10,500 buyers from the WTM Buyers’ Club at WTM London 2017, 7,413 were interested in buying European product; this includes 3,810 for Spain; 3,759 looking to purchase Europe; 3,759 interested in Italy; more than 3,600 (3,658) for France; 3075 for Germany; and more than 2,000 (2026) for Turkey.
Europe had a great deal to promote at WTM London 2017. Italy was the main Premier Partner and Greece once again sponsored the WTM London International Media Centre. The continent is the most visited in the world, according to the UNWTO, with 671 million tourist arrivals in 2017 – an 8% increase on 2016.
WTM London 2018 will see the introduction of Regional Inspiration Zones. These Regional Inspiration Zones will be the center point of the regions and will act as an ideas hotbed for debate, research and analysis of each region’s tourism industry.
The Regional Inspiration Zone will host content sessions, networking events and festivals. One session already confirmed on the Europe Inspiration Zone is the popular World Travel Leaders.
In total, WTM London 2017 hosted 935,129 on-stand meetings, helping the event generate more than £3.1 billion in industry deals.
WTM London, Senior Director, Simon Press, said: “WTM London is effectively eight shows under one roof. WTM London attracts 50,000 delegates from 182 countries and regions generating £3.1 billion in industry deals. The European show at WTM facilitates almost 374,000 meetings with more than 23,000 delegates interested in European countries.”
About World Travel Market
World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7bn of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.1 billion of travel industry contracts.
Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural Travel Forward conference, exhibition and buyer program will take place on 5 – 7 November 2018 at ExCeL London, showcasing next-generation technology for travel and hospitality.
WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news.
WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre. Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019.
International Golf Travel Market (IGTM) is the meeting place for the global B2B golf travel community. Taking place annually since 1998, IGTM brings together more than 500 golf tourism suppliers and 400 pre-qualified buyers for four days of unmissable pre-scheduled appointments and exclusive networking opportunities. Showcasing a different golf destination every year, IGTM brings together 1,400 golf tourism professionals from more than 65 countries.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
About Reed Travel Exhibitions
Reed Travel Exhibitions is the world’s leading travel and tourism event organizer with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa.
The events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organizing world-leading travel exhibitions.
