Continental Airlines will use the Neolane software platform to create one-to-one personalized marketing communications. The initiative will help the airline to engage with customers, encourage loyalty, website visits and ticket sales in the UK.

British Airways wants to strengthen its relationship with partner Iberia but sees lengthy discussions with the Spanish airline’s main shareholder Caja Madrid on its future.

Jet Airways and American Airlines have launched their codeshare and frequent-flyer program reciprocity. American Airlines will now market and place its code on Jet Airways flights between Delhi and Ahmedabad, Bengaluru (Bangalore), Chennai (Madras), Hyderabad, Kolkata (Calcutta) and Mumbai (Bombay).

Air Canada’s parent said it has been approached by private equity and pension funds about acquiring the airline, and that the company isn’t ruling out consolidation with a U.S. carrier, according to Bloomberg.

Air Jamaica is suspending its current thrice weekly service to the island of St. Lucia, effective April 1.

The arrival of the inaugural Delta Airlines direct flight from Atlanta Hartsfield Jackson International to St Kitts on Saturday February 16 is a significant milestone in the Federation’s efforts to penetrate the United States travel market.