Crystal Cruises is unveiling Crystal Memories, its largest family and multigenerational group promotion, for all 2009 itineraries. The promotion, which was first introduced this year as Mediterranean Memories on select 2008 Mediterranean sailings, has been expanded fleet wide as Crystal continues to tap into the growth of family and multigenerational travel.

British musician and TV personality Myleene Klass is to be godmother of the new Carnival Splendor and officially name the newest “Fun Ship” of the world’s largest cruise line in Dover on July 10, 2008.

The latest Cruise Lines International Association’s (CLIA) 2008 Cruise Market Profile Study finds that the number of Americans ready to cruise is growing-almost 34 million plan on cruising in the next three years-and that these cruisers are getting younger and see the value that a cruise vacation offers.

Princess Cruises added 110 new shore excursions in Europe this summer. The new options are in addition to Princess’ lineup of 849 Adventures Ashore excursions throughout Europe.

Holland America Line launched a new series of shore excursions called The Collections of Holland America Line. Debuting this summer on Alaska, Canada/New England and European itineraries The Collections provide nearly 500 shore excursions grouped in to four categories –the Signature, Medallion, Encore and World Wonders Collections- each with its own focus and logo.

Elegant Cruises & Tours, a niche cruise line specializing in culturally focused travel, announced its new 2009 itineraries for the 104-passenger Andrea and the 62-passenger Monet.