Caribbean Cruise Season Shows Early Weakness in Select Ports

Despite a strong overall outlook for Caribbean cruising in late 2025, several ports—including St. Maarten—are reporting weaker-than-expected passenger spending as cruise ships resume full seasonal deployment.

Port officials confirm that although ship arrivals are consistent, visiting passengers are not spending as much onshore as projected. Many travelers are choosing to remain onboard to enjoy ship-based amenities rather than disembark.

Local tour operators and retailers say the reduced spending threatens economic recovery. Having ships dock is not enough—the challenge lies in converting those arrivals into actual consumption and local value.

Industry experts highlight that cruise tourism is shifting toward a “value per passenger” strategy rather than the old model of maximizing volume. Destinations must offer compelling experiences to encourage passengers to explore onshore.

Some Caribbean islands are investing in refreshed waterfronts, digital wayfinding, and experience-centered excursions to encourage deeper visitor engagement. St. Maarten is exploring a redesign of its tour offerings and retail mix.

Ports that innovate fastest may capture market share, while those slower to adapt risk losing future calls as cruise lines adjust itineraries in search of higher passenger satisfaction.