Central American nations attended the past Berlin International Tourism Fair (ITB), one of the biggest fairs in the business, with a view to get the better of European and German travelers by unveiling a diverse tourist product.
“If we think about the profile of the German tripper, we’ll see that he looks for nature, culture and adventure, and that’s exactly the kind of offer we’re presenting to the German market right now,” said Javier Vega, head of the Central American Tourism Agency (CATA).
Execs from Havana Club International, a Cuban-French joint venture, celebrated the tenth anniversary of the company that distills Cuba’s best-known rum and that last year alone sold 1.9 million cases of 9-lt. bottles, mostly to Europe.
“As we speak, Europe is our premier market and it’s there where we’re focusing our attention on,” said Alexander Sirech of Havana Club International, a merger between France’s Pernod Ricard Group and Cuba Ron.
The 29th edition of Mexico’s Tourism Marketplace will take place from April 18 to 21 at the Acapulco Conference Center.
The event gathers international purchasers from over 20 countries that could huddle with Mexican service providers.
The marketplace’s objective is the promotion and marketing of products, as well as the knowledge of Mexico’s attractions as a travel destination.
The Confederation of Latin American Tourism Organizations (COTAL is the acronym in Spanish) will also make the most of the upcoming International Tourism Marketplace in Berlin. COTAL President Enzo Furnari will present a paper Saturday entitled Growth Chances for Latin America within the framework of the fair’s South American Forum.
The opening edition of the Central American Travel Market Fair, scheduled from October 4 to 5, will take place in Guatemala, informed Alejandro Sinibaldi, president of the country’s National Tourism Institute (INGUAT) and chairman of the Central American Tourism Council (CTC) during the first six-month term.
The Belizean Tourism Board is making plans and preparations for the Belize Exposition, Tradeshow and Expedition (BETEX) –scheduled from September 14 to 18, this year- in order to give travel agents, tour operators and tourist wholesalers a chance to take a closer look at the travel potentials this Caribbean nation has to offer.