Baja California Sur Enforces New Mandatory Tourist Tax for International Visitors

As of July 2025, Baja California Sur has implemented a new mandatory tourist tax for international visitors staying in the state for more than 24 hours. Originally introduced in 2022 as a voluntary contribution to support sustainability efforts, the fee has now become a required payment for entry into or exit from the destination.

The fee of 470 Mexican pesos (approximately $27.75 USD) must be paid before travel via the Embrace It digital platform. Upon payment, travelers receive a receipt with a QR code, which must be presented as proof of payment at various entry and exit points in the state, including airports and seaports.

The main goal of the tax is to strengthen sustainable tourism policies and fund projects aimed at reducing the environmental impact in heavily visited areas such as Los Cabos, La Paz, Loreto, and other protected natural areas. Local authorities state that the funds will be used to improve tourism infrastructure, preserve natural heritage, and boost ecological conservation efforts.

However, the implementation of this measure has received mixed reactions from tour operators and visitors. While some view it as a responsible step toward more conscious tourism, others warn that such fees could impact the destination’s competitiveness compared to other places in Mexico or abroad that do not impose similar charges.

Despite these concerns, the state government maintains that the policy is necessary to balance tourism growth with the protection of the natural resources that make Baja California Sur a unique destination. The mandatory implementation is also aimed at improving collection efficiency, which had been low when the fee was optional.

With this new measure, Baja California Sur joins a growing number of global destinations adopting eco-taxes or sustainability fees as part of their strategy to secure a greener future for tourism.