Brand USA Travel Week in London: The Timing Is Right
Caribbean News Digital Newsroom
Timing holds a big chunk of the success we might have in just about everything we do in life. And when it comes to tourism, now that the sector is inching its way out of the crisis following an 18-plus-month standstill, timing holds the key to getting things back on the move all over again.
A good case in point is Brand USA Travel Week, an event stretching from Oct. 25-28 in London, just a couple of weeks before the grand opening of WTM London and ahead of the much-anticipated reopening of the U.S. to fully vaccinated travelers -including Britons.
The sold-out event will give 130 exhibitors from 95 companies an opportunity to bring wisdom and knowledge as to what the post-Covid world looks like. Underlining that importance is the attendance of 18 tourist board chief executives.
A message from our President & CEO: from a state of readiness, to welcoming the world back to the U.S., we are excited to celebrate a new frontier of travel - kicking off now at #TravelWeek 2021. #FutureOfTravel pic.twitter.com/mfesBYo3FT
— Brand USA (@BrandUSA) October 25, 2021
The annual event, now underway at London's County Hall, brings together key players in the U.S. and European travel industry to discuss trends, challenges, innovations and the opportunity to drive future visitation to the United States.
The Enrichment Series —a rich program of speaker sessions— offers critical market insights from marketers, strategists, and industry leaders that will leave attendees inspired, educated, and motivated through its insightful, and forward-looking programming.
Through Brand USA Travel Week Europe 2021 networking sessions and evening events, European Buyers will be able to strengthen business relations with American Exhibitors, as well as reconnect with friends and colleagues in the travel industry.
