Jamaica's Tourism Steps Up Hurricane Melissa Recovery

Jamaica is rapidly advancing in its recovery following Hurricane Melissa, with a progressive reopening of key tourism areas and a clear message from authorities: the island is ready to welcome visitors once again. Philip Rose, Deputy Director of Tourism at the Jamaica Tourist Board, confirmed that between 30 and 40 hotels and resorts have resumed operations.

Montego Bay’s Sangster International Airport, the hardest-hit facility, has largely returned to normal operations. Major tourist zones now have electricity and running water, thanks to local volunteers who played a crucial role in clearing roads and restoring essential services. “We know tourism must restart. It’s the engine of our economy,” Rose emphasized, highlighting the priority of reopening the island to the international market. Promotional campaigns targeting the United States are back in motion, reassuring travelers that the essence of Jamaica remains unchanged.

The communication strategy also highlights local “heroes” who contributed to the reconstruction. The message is straightforward: the best way to support the island is by visiting Jamaica and continuing to book through travel agencies and tour advisors.

While many establishments are operational, some properties suffered severe damage and remain closed. Several are expected to reopen in December, while others will resume operations in 2026. Notably, eight Hyatt Inclusive Collection properties in Montego Bay will remain closed until January, and Sandals Resorts International will keep Sandals Montego Bay, Sandals Royal Caribbean, and Sandals South Coast shuttered until May 30. Despite these closures, transparent communication from hotels has helped reduce cancellations and encourage rescheduled visits. Booking forecasts are expected to rise as the message of safety and readiness spreads.

During a virtual meeting with travel agents, Adam Stewart, CEO of Sandals Resorts International, revealed that closed resorts will undergo significant structural upgrades, aiming to elevate the quality of facilities. Stewart emphasized the pivotal role of travel agents as essential partners in destination distribution, particularly during periods of crisis and recovery.

With a strategy focused on rapid reactivation, restored infrastructure, and strong alliances with the sales channel, Jamaica seeks not only to recover from Hurricane Melissa but also to emerge stronger as one of the Caribbean’s most resilient and attractive destinations.