UNWTO, IATA Join Hands ahead of Upcoming G20 Summit
Ahead of the G20 summit in Saudi Arabia, which includes a dedicated tourism segment, the World Tourism Organisation (UNWTO) has signed a memorandum of understanding with the International Air Transport Association (IATA), as the two parties work together to restart global tourism.
Highlighting the unique status of the UNWTO as a bridge between the UN system and the private sector, the new agreement will focus on enhancing consumer confidence in travel and placing sustainability at the centre of recovery and future growth.
From the start of the current crisis, the body has sought to lead the way in addressing the key factor needed for the successful restart of tourism.
This agreement with the global trade association for the airline sector builds on this and deepens the existing collaboration between both organisations to keep geared towards restoring the confidence of travellers.
As well as focusing on building and maintaining confidence in international travel, the new agreement will also see UNWTO and IATA work closely together to foster innovation and promote greater public-private collaboration.
IATA has been an affiliate member of UNWTO since 1978, providing a strong voice for the international air transport sector.