US Virgin Islands Hotels Join Caribbean Hotel and Tourism Association

A total of 48 hotels and resorts from the United States Virgin Islands (USVI) have officially joined the Caribbean Hotel and Tourism Association (CHTA), marking a strategic step that deepens the territory’s integration with the wider Caribbean tourism community.

This membership was facilitated through the U.S. Virgin Islands Hotel and Tourism Association (USVIHTA) and the St. Croix Hotel and Tourism Association, both of which are now full-fledged member associations within the CHTA.

This move gives USVI hotels a stronger collective voice in regional and international tourism discussions, while also granting access to vital industry resources, training programs, advocacy support, and networking opportunities.

Local hotel leaders highlight that joining the CHTA will help enhance operational efficiency, reduce costs, and improve profitability for member properties. It is also seen as a significant milestone toward regional unity and a proactive role in shaping policies that influence tourism across the Caribbean.

The CHTA represents a diverse range of accommodations, including hotels, villas, and condominiums, with a mission to drive business growth and promote sustainable tourism throughout the region. The expansion of its membership to include USVI hotels is expected to provide better access to market intelligence and a greater capacity to influence key tourism decisions.

This new phase of regional participation positions USVI hotels to collaborate more effectively on shared priorities and strengthens their representation in strategic matters impacting Caribbean tourism.

The decision underscores a broader initiative to consolidate Caribbean tourism through regional cooperation—seen as essential to tackling current challenges and seizing emerging opportunities in today’s competitive global tourism landscape.