WTTC Rolls Out #TogetherInTravel Campaign to Inspire Global Tourism
The World Travel & Tourism Council (WTTC) is launching a new marketing campaign, #TogetherInTravel, aimed at galvanizing the global travel and tourism community and showing how the sector is a vital part of our zest for life.
Going live at 11.00hrs BST on Monday 20th April, the campaign encourages travellers from around the world to share the hashtag #TogetherInTravel along with a video simultaneously uniting everyone in solidarity at the same moment.
The marketing campaign comprises three key elements; a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms and a microsite, TogetherInTravel.com, to host the video and user generated content and stories.
WTTC has developed the campaign in conjunction with one of its Members, marketing and communications firm MMGY Hills Balfour.