Iberia Steps Up to Sponsor CULTOURFAIR 2021

Iberia, the outstanding Iberoamerican airline, and icon of international aviation for almost 100 years, becomes the Official Sponsor of CULTOURFAIR 2021.

Thanks to Iberia’s sponsorship, participants can benefit from a 10% discount on any promotional rate, taxes included, to attend the event which will congregate more than 100 tourism directors from more than 30 countries.

The host for the event will be the exclusive Hotel VP Plaza de España Design, located in the heart of Madrid, the flagship of Madrid’s hotels for luxury, cultural and MICE tourism.

The 8th edition of CULTOURFAIR will be held during the 15th, 16th, and 17th of September. Out of all registered firms, only those with the highest business potential will be approved for participation: a maximum of 50 directors and executives from of tour operators and agencies specialized in high-standing cultural tourism, luxury travel, events, city-breaks, heritage, gastronomy, oenology, folklore, concerts, religious, etc.

In accordance with the Collaboration Agreement signed between the Academia Iberoamericana de Gastronomia and MITM Events, CULTOURFAIR will be held annually in the frame of Capitalidad Iberoamericana de la Cultura Gastronómica, the title held by the city of Madrid this year, awarded by the AIBG. The title is a trademark created by the Academia Iberoamericana de Gastronomía to recognize the gastronomic excellence of an Iberoamerican city within the Academy.

Over the last decade, Madrid has consolidated itself as one of the most outstanding  international cultural and gastronomic capitals of high-standing tourism, and a benchmark of excellence for the tourism sector.

CULTOURFAIR is organized by MITM Events, a pioneer business in the world of organizing B2B trade fairs. Among them is Fitur MICE, the MICE section of Fitur, which this past May concluded its 3rd edition with extraordinary results; over 2000 appointments completed between more than 100 participants from 21 countries, consolidating Fitur MICE as the essential meeting for MICE Tourism in the capital, labelled by its participants as a resounding success:

MITM Events has helped with the international positioning, development and growth of numerous destinations within the MICE and Cultural Tourism industries.

For the past 25 years, MITM Events has consolidated itself as the motor behind the development of the tourism industry. Pioneers in this sector, organizing excellence-oriented events exclusively for professionals, aided by an intense networking program to capitalize on each event. Click here to register.