Preparations Advance at ITB Berlin for the 10th Edition of CULTOURFAIR

Sevilla City Office and the company MITM Events, a pioneering group in the MICE sector since 1974, met at ITB Berlin to advance preparations for the next edition of CULTOURFAIR, the only international B2B premium cultural tourism tradeshow in the world. This event returns to Seville and celebrates the 25th anniversary of the world's first B2B MICE and Cultural tourism tradeshow, which took place in the Seville in 1997.

CULTOURFAIR will hold its next edition at the Marqués de Contadero visitor center and will position the city in the premium segment of the tourism industry.

CEO of Sevilla City Office, Antonio Jiménez, Francisco Javier Páez, Delegate of Economy, Commerce, and Tourism, and CEO of Contursa, together with the CEO of MITM Events, Charo Trabado, at ITB Berlin.

Culture and creativity are two features that identify the city, which has designed and launched unique cultural tourism products that recover and promote its heritage, music, cinema and contemporary crafts.

CULTOURFAIR – Global Heritage Culture and Gastronomy Travel Market – celebrates its tenth edition in Seville and has already taken place in eight cities in five countries, the last two editions in Madrid, with the support of the Comunidad de Madrid and the Capital. The last edition had 125 participants hailing from 23 countries, and around 2,000 business meetings were held with an estimated economic impact in the medium and long term of more than 200 million euros.

The organization of the event carries out an intense international promotional campaign directly to its network of contacts, which exceeds 300,000 executives from 150 countries, to attract between 300 and 600 potential buyers, of which only 50 are approved to participate – those with the greatest business potential. All of them directors and executives with decision-making power, specialized in: luxury travel, events (sports, music, wine, gourmet, etc.), MICE, city-breaks, heritage, gastronomy, folklore, religious, etc....

The promotion for this edition in Seville began only a month ago and more than 200 registrations from buyers from 25 countries have already been received. Likewise, there is a lot of interest from exhibitors, who have already booked 50% of avaible slots.

GSAR Marketing, the organizing company, is a global tourism marketing company that is part of the Convenco Group: the first “Incentive House” in Spain founded 46 years ago, in 1973. Since 1997, GSAR Marketing has produced its own international trade shows specialized in Cultural Tourism and in the MICE sector, pioneering interactive B2B trade shows in Europe, the Americas and the Caribbean. To date, 58 successful editions have been held in 38 cities across 18 countries.