WTM Latin America: Corporate Travel Area Gets Beefed Up for 8th Edition
WTM Latin America is constantly announcing new developments. The main tourism event aimed at the B2B segment in Latin America reports the increase in content of the Corporate Travel & MICE Area, this time around in partnership with HSMAI Brasil.
On the 3rd day of the event, it will receive speakers to discuss topics such as digital marketing, supplier management, pricing and distribution. The curator will be Gabriela Otto.
Fernão Loureiro, director of Loureiro Consultants and Head Corporate of HSMAI Brasil, will open the agenda with the conference "How digital marketing techniques can help in your internal travel management". Then, David Pressler - Sales and Marketing Director of IHG Latam and Head Sales of HSMAI Brasil, will address the topic "Management and Pricing of Corporate Agreements".
Gabriela Otto, CEO of GO Consultoria and President of HSMAI Brasil will talk to the audience about "Revenue Management and Distribution applied to Events" and, to close the day's agenda, Roberta Nonis, CEO of Evento Único, will share the stage with Luciana Vicente, leader of the SRM project in AstraZeneca do Brasil, and will talk about "Supplier Management
WTM Latin America's director, Luciane Leite, comments on the quality of the content aimed at the corporate environment. "The creation of the Corporate Travel & MICE Area at our event was a demand from the sector. And based on the wishes of exhibitors and visitors, we conceived such area, which has been growing in each edition and has presented speakers and relevant topics for the corporate segment. The presence of HSMAI Brasil in our event will contribute to the formation of more capable and better qualified professionals for the market", he highlights.
HSMAI is an international non-profit association that helps to develop professionals and executives of the tourism and hotel industry within the areas of purchasing, sales and marketing.
Gabriela Otto highlights that WTM Latin America is an important channel for knowledge exchange. "The content we present in a practical way deals with issues of daily life of professionals working in the travel and corporate events market. We value the exchange that takes place between buyers and suppliers and we focus on good marketing practices and the quality of relationships. This training opportunity allows a lively and rich exchange of information and knowledge between HSMAI Brasil and those who attend the content presentations", concludes the curator.
The free accreditation for the event is open in this link until March 30th. The value of the accreditation made in the place of the event is of R$ 150,00.
Check the Program
04/02 - Corporate Travel Area - Content HSMAI Brasil
14:00: How digital marketing techniques can help your travel management internally, with Fernão Loureiro
14:30: Management and Pricing of Corporate Agreements with David Pressler
15:00: Revenue Management and Distribution applied to Events, with Gabriela Otto
15:30: Supplier Management, with Roberta Nonis and Luciana Vicente
WTM Latin America
31 March, 1 and 2 April 2020
Expo Center Norte - Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo
WTM Latin America attracts around 9 thousand senior executives and generates approximately US$ 374 million in new business. The show takes place in São Paulo, Brazil, and has a global audience that meets and defines the direction of the travel and tourism industry. http://latinamerica.wtm.com/. Next event: March 31st to April 2nd, 2020 - São Paulo.
About World Travel Market
The World Travel Market (WTM) portfolio consists of six leading B2B events on four continents. These events generate over US$ 7 billion in industry business. The events are as follows:
WTM London, the premier international event for the travel and tourism industry, is a must-see three-day exhibition dedicated to the industry worldwide. Nearly 50,000 senior industry professionals, government ministers and members of the international media visit the ExCeL London each November, and generate around £3.1 billion in travel and tourism industry contracts. http://london.wtm.com/ Next event: 4-6 November 2019 - London
T>F Travel Forward is a new travel technology event held in conjunction with WTM London and is part of the WTM portfolio of events. The next edition of the Travel Forward exhibition, conference and buyers' programme will take place from 4-6 November 2019 at the ExCeL London and will showcase the latest travel and accommodation technology.
WTM Africa was launched in 2014 in Cape Town, South Africa. Around 5,000 industry professionals are participating in Africa's premier inbound and outbound travel and tourism show. WTM Africa offers a combination of proven success from hosted buyers, media, pre-arranged appointments, face-to-face networking, evening ceremonies and invited travel trade visitors. http://africa.wtm.com/. Next event: April 6-8, 2020 - Cape Town
Arabian Travel Market (ATM) is the premier international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted nearly 40,000 industry professionals representing 141 countries during its four days. The 25th ATM had more than 2,500 exhibiting companies in 12 halls of the Dubai World Trade Centre. Arabian Travel Market 2020 will take place in Dubai, from 19th to 22nd April 2020. To find out more, visit: www.arabiantravelmarket.wtm.com.
CONNECT Middle East, India & Africa is a new route development forum taking place in conjunction with Arabian Travel Market. The event will include unlimited pre-scheduled individual appointments, a conference programme, panel discussions and industry briefings, as well as a special exhibition area for airports and suppliers.
About Reed Exhibitions
Reed Exhibitions is a world leader in events and reinforces the power of face-to-face meetings through information and digital tools at more than 500 events per year, held in over 43 countries and attracting more than 7 million participants. Reed events are held in the Americas, Europe, the Middle East, Asia-Pacific and Africa, and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is a member of RELX Group plc, a world leader in providing information solutions to professional clients across a range of industries.
About Reed Travel Exhibitions
Reed Travel Exhibitions, a world leader in the organisation of travel and tourism events, has a growing portfolio of over 22 international trade events in the Americas, Europe, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global or regional leisure travel trade events, specialising in meetings, incentives, conferences and events (MICE), corporate travel, luxury travel, travel technology or golf, spa and ski trips. We have over 35 years of experience in organizing major travel and tourism exhibitions worldwide.
