ITB Berlin 2026 Opens Ticket Sales as It Celebrates 60 Years of Global Tourism Leadership

The ITB Berlin 2026 ticket shop is now open, marking the start of its 60th anniversary edition, which will take place from March 3–5, 2026 in Berlin. The world’s leading B2B travel trade show will once again transform the German capital into the global meeting point for tourism leaders, decision-makers, media, and industry professionals across the entire tourism value chain.

Under the anniversary campaign slogan “Every moment tells a story”, the event blends six decades of tourism history with a forward-looking vision. At the heart of the program, the ITB Berlin Convention 2026, themed “Leading Tourism into Balance”, will spotlight sustainable strategies, resilient business models, and the latest global tourism trends shaping the future of the industry.

Special Early Bird ticket rates are available until 14 January 2026, offering discounted access for trade visitors and students. Options include Unlimited Passes and Day Tickets, while members of selected industry associations will benefit from special reduced rates, with new partnerships set to be announced soon.

The Official Host Country for 2026 will be Angola, presented in Hall 21 under the theme “Visit Angola – The Rhythm of Life”, highlighting its cultural richness, rainforests, deserts, and spectacular waterfalls. Key partnerships include Airbnb as the Official Premium Partner, Peru as Adventure Travel Partner, and China as sponsor of the ITB Buyers Circle, alongside the debut of the African Travel Hub and innovative German travel-tech startups in Hall 5.1.

Among the new attractions, the ITB Späti networking zone in Hall 7.2c will offer a relaxed space inspired by Berlin’s iconic late-night shops, becoming the central hub for guided tours, destination pitches, and informal networking happy hours. The expanded ITB Guided Tours will focus on MICE, culture, hotel technology, sustainability, innovation, and Tours & Activities, while the popular Connexion Night for young professionals returns.

To mark the anniversary, the event will also launch the ITB Global Travel Collection, a special publication featuring industry milestones, key figures, and trend analyses, available both digitally and onsite. In parallel, the exclusive ITB Americas Night will preview ITB Americas, the new B2B tourism trade show for the region, scheduled to debut in Guadalajara, Mexico, in November 2026, reinforcing ITB’s role as a global connector of the tourism industry.