U.K. ETA Fee Hike Proposal Faces Backlash from Airlines, Tourism Groups

The U.K.’s newly introduced Electronic Travel Authorization (ETA) program is already facing criticism due to a proposed 60% fee increase. If approved by Parliament, the cost for U.S. travelers applying for an ETA would rise from £10 (around $12 USD) to £16 (approximately $19.50 USD). The measure, which excludes Irish citizens, has sparked concern from airlines and tourism organizations, citing potential damage to the country’s tourism competitiveness.

Willie Walsh, Director General of the International Air Transport Association (IATA), called the proposal “bewildering” and warned it could discourage travelers. Walsh highlighted that the European Union’s ETIAS program is significantly cheaper and more value-driven, lasting longer at a fraction of the cost. “This increase, combined with the already burdensome Air Passenger Duty, sends the wrong message to tourists,” Walsh remarked.

Tourism organizations within the U.K. have echoed these concerns. Richard Toomer, executive director of the Tourism Alliance, described the proposed hike as “staggering” and contradictory to the government’s stated goal of increasing inbound tourism to 50 million visitors by 2030. “Viewing tourists simply as a cash cow will jeopardize efforts to grow the sector,” he warned.

Critics argue the higher fees could deter travelers from choosing the U.K. as a destination, especially when neighboring regions offer more affordable travel options. The move could hinder the government’s aspirations for tourism-driven economic growth, making it harder to recover from the pandemic’s impact on the industry.

With tensions rising, the decision now lies in the hands of Parliament, which will need to weigh the potential revenue increase against the long-term impact on tourism and global competitiveness.