Aloft Brand Plans Expansion in Panama, Mexico, Paraguay, Uruguay

Less than a year after premiering the Aloft Hotels brand in Latin America, Starwood Hotels & Resorts is forging ahead with its expansion plans to open four new Aloft hotels -- Aloft Panama, which will debut in 2013; Aloft Merida and Aloft Asuncion, slated to open by 2014; and Aloft Montevideo in 2015.

The expansion of the Aloft brand in Latin America is part of Starwood’s accelerated growth strategy. The company is strengthening its existing portfolio of 71 hotels in the region by 25 percent with 17 new Starwood properties already scheduled to open by 2016.

The Aloft brand’s momentum began when the brand made its debut in Latin America in December 2011 with the opening of Aloft Bogota Airport. Only three months later, Aloft San Jose in Costa Rica made its debut. Shortly after, Starwood signed a deal to build Aloft Panama City. Now, Aloft is slated for further expansion in three more important markets.

Every Aloft guestroom features soaring nine-foot ceilings, industrial touches, comfortable signature platform beds with plush bedding, and plug-‘n’-play docking stations which link tablets, laptops or music devices to the room’s 42-inch LCD TV.

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