American Airlines Targets U.S. Hispanic Consumers

American Airlines has launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve the booming Latino population.

With this new campaign, American seeks to continue to be the airline of choice, uniting Latinos and their families by meeting all of their travel needs –connecting them to business associates and loved ones in any part of the world.

The campaign –conceived by American’s long-standing U.S. Hispanic agency, Zubi Advertising Services, Inc.- will target Hispanic consumers with advertising in print publications and the major Spanish-language TV networks, Univision and Telemundo, among other media.

The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program, the world’s first loyalty program and consistently recognized as the best in the industry.

American’s Latin America/Mexico route system now boasts 40 destinations in 17 countries, including five American Eagle destinations in Mexico. Additionally, American and American Eagle fly to San Juan, Puerto Rico, and five destinations in the Dominican Republic. In just 19 years, American Airlines has become Latin America’s premier airline, offering more flights to more destinations than any other carrier.