AMResorts, NH Hoteles Sign Pact for Punta Cana Properties

AMResorts, NH Hoteles Sign Pact for Punta Cana Properties

NH Hoteles, the Spanish hotel company that focuses on urban hotels, and AMResorts, a leader in the luxury vacation segment and creator of Zoëtry Wellness & Spa Resorts, Secrets, Dreams & Now Resorts & Spas brands, have signed a strategic agreement to develop a new formula of collaboration, brand management and hotel management in the Dominican Republic.

The pilot plan for this alliance will be implemented in two NH Hoteles properties, both located in Playa Bávaro (Punta Cana), Dominican Republic. As of May 1, the NH Royal Beach and NH Real Arena will be operated by NH under the AMResorts’ luxury brands Secrets Resorts & Spas and Now Resorts & Spas.

AMResorts will be responsible for providing these properties with sales, marketing and brand management services. Beginning in May, guests will enjoy the benefits of Secrets and Now Resorts & Spas with their signature Unlimited Luxury concept, providing all-inclusive access to accommodations, gourmet a la carte dining, premium brands, 24-hour room and concierge services, daytime activities and live evening entertainment.

“We are proud of this strategic alliance with NH Hoteles, leader in the hotel industry in Europe, that allows us to maximize on the commercial and management synergies between both companies,” said Alex Zozaya, president and CEO of AMResorts.

The two companies said their new model agreement opens the door to an array of possibilities and is just the beginning of a new strategy between both in leisure tourist destinations around the world.

NH Hoteles, which ranks third among European business, currently has 400 hotels with 60,000 rooms in 25 countries in Europe, America and Africa. It also has 25 new projects for hotels under construction totaling more than 3,000 new rooms.