AMResorts Opens Secrets, Now Amber Properties in Puerto Vallarta

After announcing a new Cancun resort in January, AMResorts, A provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrated the official opening of Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta with a special ribbon-cutting ceremony coinciding with Mexico’s Tianguis Turistico.

To mark the occasion, AMResorts’ President Alex Zozaya was joined by Mexico’s President Felipe Calderon. Calderon addressed the group of guests, dignitaries and media, thanking AMResorts for its $175 million investment in the two-resort development and the nearly 1,000 direct jobs the project is generating.

The two-resort complex introduces the first Secrets and Now Resorts & Spas properties to the destination and represents Puerto Vallarta’s first new construction hotels in almost a decade. Each property will feature AMResorts’ signature Unlimited-Luxury vacation concept. Both properties officially opened to the public on April 1, 2012.