Barceló Hotels Launches Online Video Campaign

Barceló Hotels & Resorts has launched a new online video campaign, including a teaser for the upcoming Barceló Los Cabos Palace Deluxe featuring Drew the Dreamer and Sophie the Softie, two traveling pillows looking for the ideal place to rest their weary heads.

The resort-hopping adventure is chronicled in a six-episode YouTube series, part of an innovative online marketing campaign by leading all-inclusive hotelier Barceló Hotels & Resorts. The aptly named series, “Pillow Talk,” ends with the couple’s discovery of “the hotel of dreams,” the Barceló Los Cabos Palace Deluxe, set to debut in December 2009.

Situated directly on the beach near Mexico’s San José del Cabo, this all-inclusive resort will feature five a-la-carte restaurants with international dishes, a spa with salon and sauna, a theater for nightly live entertainment, a state-of-the-art convention center boasting more than 35,000 square feet of meeting space and much more. The inventive series will build upon Barceló’s primary campaign for the resort’s debut, “The Hotel of Your Dreams.”

The hotelier has designed a new website, http://www.thehotelofyourdreams.com/, to help lead up to the big reveal and to increase user interaction in a unique way. While on the site, users offer their own opinions as to what the hotel of their dreams might include.