Brand USA, U.S. Travel Association Join Hands to Give New Spin on Pow Wow

Brand USA and the U.S. Travel Association are partnering to take International Pow Wow (IPW) to new heights. Brand USA, the national marketing effort promoting international travel to the United States, is the exclusive branding partner at U.S. Travel's IPW for the next four years and will officially launch its global marketing campaign at this year's event, being held in Los Angeles from April 21-25.

Brand USA will use time at the Monday lunch to unveil its fresh, new television spots, announce its initial target markets and showcase a newly designed consumer website, interactive social media tools and more. IPW attendees will have the opportunity to arrange appointments at Brand USA's booth, the first-ever island structure, which will be front and center at the event.

This branding partnership further demonstrates a shared commitment to attract millions of new international visitors to the United States. As Brand USA promotes America to the world, U.S. Travel will continue to remove barriers – most notably visa and entry processes in need of modernization – for the millions who wish to travel to the United States.