Canadians among the World’s Least Digitally Dependent Travelers

09 November 2017 6:12pm

It’s bad news for travel tech companies but potentially good news for brick-and-mortar travel agencies: Canadians rank in the bottom third of the world’s most digitally dependent travelers, based on their average reliance on mobile, Internet and digital technology for travel-related purposes.

The 2017 Travelport Digital Traveler Research Report, published by Galileo and Worldspan parent company Travelport, is based on a global online survey of 11,000 travelers in 19 countries including 500 Canadian respondents.

When planning a trip:

- 83% of Canadian travelers use peer to peer reviews

- 77% use travel sites to discover new destinations based on their interests

- 57% use videos and photos posted by friends on social media as part of their research

When booking a trip:

- 35% of Canadian travelers research and book their trip on a mobile device

- 62% avoid hotels that charge for Wi-Fi

When on the trip:

- 59% of Canadians believe digital boarding passes and e-tickets make traveling easier

- 64% feel a good digital experience is important when choosing an airline

When at the destination:

- Canadian travelers use an average of 14 different categories of apps when travelling

- 65% of Canadians leave reviews on review sites

The 2017 Travelport Digital Traveler Global Rankings meanwhile show that Canadian travelers have been slow to use smartphones for booking and boarding a plane, with 59% saying digital boarding passes and e-tickets make travelling easier, compared to a global average of 70%.

Here’s the complete list of the “The 2017 Digital Traveler Global Rankings”:

India

China

Indonesia

Brazil

Saudi Arabia

Mexico

South Africa

United Arab Emirates

Colombia

Italy

United States