Cuba Flaunted Business Roots in 2004 LACIME

godking
25 June 2004 6:00am

Cuba showed off its very best business opportunities during the course of the first Latin America & Caribbean Incentive Market Exchange (LACIME) that unfolded from June 23 through 25 in Brazil.

The tradeshow, organized by Reed Exhibitions together with the Brazilian Association of Travel Agencies (ABAV), provided a perfect setting to showcase all business opportunities that Latin America and the Caribbean have to offer as far as events and incentive travel are concerned.

Under a slogan reading “Cuba: An Incentive Destination,” the island nation came to the Brazilian fair with a 36-square-yard stand and an entourage of travel agents, hoteliers and representatives from convention bureaus.

Attendants to 2004 LACIME learned that the average 28 annual events held in the country by every company and entity in the travel industry –in line with stats provided by the Sao Paolo Economic Diagnosis Survey on Event Tourism- sheds light on the economic and social importance of this particular market for job creation and fairer distribution of income money.

Over the past decade, the number of foreign tourists that traveled to Brazil to take part in events and conventions jumped fivefold from 40,000 in 1990 to more than 200,000 in 1998. These trippers spent an average $2,000 per stay.

Congresses with 82 percent of the total, conventions (66 percent), tradeshows (65 percent), meetings (56 percent) and social-cultural gatherings (47 percent) make up the ranking of the country´s most-held events.

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