DTS Productions Gives Birds'-Eye View of Cuba

The letters in DTS Productions belong to the word Destinations, an element that defines the group and its latest work: the commercial photographic exhibition entitled Cuba Destinations: Flying over the Great Caribbean, that opened Tuesday at the Riviera Hotel as part of the activities related to FITCuba 2016.

Norlys Pérez, Alejandro Pérez, Fredy Landa, Marcos Casamayor, Ronin Novoa and Adrián Cuba are the professionals -some are reporters and others engineers by profession- who admitted to have come closer to photography as a way to rediscover such different sites as squares and towers in Trinidad and Havana, the Prehistory Valley in Pinar del Rio, Punta Gorda in Cienfuegos, among other sites.

A considerable chunk of this team’s products is linked to audiovisual creation. They are the authors of several promotional videos for the Ministry of Tourism, Gran Caribe and other tourism-related entities, as well as a number of blockbuster music videos. However, since 2014 they spared time to collect the images they presented yesterday.

The Riviera Hotel, declared National Monument of the Republic of Cuba, boasts a fancy decoration with artworks chipped in by Cundo Bermúdez, Florencio Gelabert, Hipólito Hidalgo and Rolando Lopez Dirube. These reasons played a role to handpick this lodging as the destination of choice to harbor this exhibit within the framework of the International Tourism Fair, which is dedicated to Heritage and Culture, said Mayda Tirado, an expert on Heritage and Culture, and the exhibit’s curator.

The new twist about this exhibition is not only the interest in showcasing the architectural beauty and the way buildings are related to the landscape, but also the angle they were shot from. DTS has set out to show a bird’s-eye view with the help of drones and the light of the morning’s magic hour.

Even though these are pictures of well-known locations that help foster Cuba as a travel destination, they are in no way advertising postcards. The different angle gives viewers the chance to discover all by themselves the site they are looking at.

On the other hand, they rely on a variety of colors, textures, the use of black and white, and lighting. “They manage to sell the charm of artistic creation,” Mayda Tirado explains.