Emirates Launches “Keep Discovering Dubai” Campaign
Dubai launched a global campaign aimed to promote its tourism facilities on an international stage. Initiated by Emirates airline group in partnership with the Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai hoteliers and Destination Management Companies (DMCs), the campaign reflects an investment totaling $13.7 million.
More than 2,000 frontline travel staff from around the world including travel agents, tour operators and MICE agents will be invited to visit Dubai throughout March, April and May for a three-day familiarization trip, under the banner of the “Keep Discovering Dubai” campaign.
“Keep Discovering Dubai” is a combined initiative, with all parties collaborating to host the visitors from over 50 countries and showcase Dubai’s accessibility, infrastructure and range of amenities. During the hosted three-day visit, guests will be treated to an unforgettable experience combining Arabian hospitality with spectacular scenery and world-class entertainment.
From desert safaris and gourmet dining to meandering through the traditional Bastakiya, the trip is designed to showcase Dubai’s diverse culture, targeting every traveler segment. As part of their welcome package each guest of Keep discovering Dubai will receive a complimentary silver Vice Versa card.
Valid for one month, users will instantly receive up to 20 percent of the amount spent, back on their card as a cash reward when booking leisure activities, shopping and dining at Vice Versa Partner Outlets across Dubai.
