Hilton Rebrands Naples Grande Beach Resort as Waldorf Astoria Naples

Hilton Worldwide has re-branded the former Naples Grande Beach Resort, a Waldorf Astoria Resort, as the Waldorf Astoria Naples. The change became official on Jan. 1 and will be accompanied by property enhancements that will continue throughout 2012, according to the company.

“The Waldorf Astoria name is synonymous around the world with the very best in luxury and hospitality so it is natural to associate it with our Naples resort which is an iconic landmark that represents the pinnacle of luxury and hospitality in Southwest Florida,” said John T.A. Vanderslice, global head of luxury and lifestyle brands for Hilton Worldwide.