Iberostar’s New Ad Campaign to Feature Actor Antonio Banderas

Iberostar Hotels & Resorts and Spanish actor Antonio Banderas have signed a collaboration agreement with Banderas as the new face of the hotel brand worldwide for the next three years. As the first step in this collaboration, the actor will be the star of Iberostar’s new publicity campaign, which was developed by Spain-based ad agency Sra. Rushmore and filmed at the Iberostar Grand Hotel Paraíso in Mexico.

The brand’s new tagline, “On Vacation, We’re All Stars,” is intended to reinforce the importance of guest satisfaction so that they feel that while vacationing at Iberostar resorts, they are playing the leading role in their vacation and they are a true star.

Banderas will also play guide in a virtual tour of one of the Iberostar hotels for an interactive online experience. The first phase of the campaign starring Banderas will run in Iberostar’s key markets: Spain and the U.S., and will include different TV spots, print materials, outdoor publicity and the Internet. In the U.S., the campaign will focus on five specific destinations -- New York City, Pennsylvania, Texas, Illinois and Ohio.