Iberostar Details New Segmentation Plan with Four Hotel Brands

By James Shillinglaw (Travel Pulse)

Iberostar Hotels & Resorts has released a four-tier categorization of its more than 100 hotels in 15 countries around the world. The chain said its objective is to segment the hotels by grouping them in different categories with similar characteristics to guarantee the best guest experience and help guests identify products globally.

Iberostar’s new system classifies the hotels in the following categories:

Iberostar the Grand Collection: The highest category of five-star Iberostar properties created for the most discerning traveler. In an exclusive and luxurious setting, guests can enjoy spacious suites and top-of-the-line amenities including gourmet restaurants, exclusive spas and exceptional views. All the Grand Collection hotels are adults only, with the exception of Iberostar Grand Hotel Mencey (Tenerife, Spain) and Iberostar Grand Hotel Budapest (Hungary).

Iberostar Premium Gold: Visitors to these five-star properties will discover one of the most competitive services and entertainment offerings available on the market. This selection of hotels is described as an unbeatable option for families seeking the best food and never-ending entertainment for kids in the most ideal locations.

Iberostar Premium: Within this category are four- and five-star properties offering memorable vacation experiences for both families and couples. In addition to upscale dining, entertainment and accommodations, the brand also allows couples to book stays at select Adults Only Premium properties within this category.  

Iberostar: According to Iberostar, all guests will have a “fantastically unique” experience when they stay at an Iberostar hotel, thanks to the extensive list of activities offered as well as the delicious food and customer service provided. These properties create the ultimate vacation experience for budget conscious travelers. With all four segments, Iberostar now has more than 100 hotels in 15 countries.

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