Jamaica TB Launches First Price-Led Ad Campaign

The Jamaica Tourist board has launched its first ever price-led advertising campaign in the UK. Partnering with Thomas Cook and Virgin Holidays, the campaign features seven-night all-inclusive packages for under £800.

The campaign will run for a total of two months and includes bill board poster sites, print and online media, and outside broadcasts in Jamaica from a number of mainstream radio stations.

The billboard campaign kicks off this week with a total of 30 sites in London, the south east and the east of England. In London alone the campaign takes up 17 percent of all bill board sites.