LATAM Airlines Gears into Growth Shift

After spending the past four to five years ironing out the details of its widely publicized merger, LATAM airlines has emerged with a flurry of announcements about new routes to destinations throughout the United States and Europe.

Over the past several months LATAM has announced new offerings to Tel Aviv, Israel; Boston, Massachusetts; Lisbon, Portugal; Rome, Italy and Munich, Germany, to name a few.

And most recently in June, LATAM revealed that it will be the only South American airline providing passengers a direct flight from Sao Paulo to Las Vegas. The Sin City offering is LATAM’s sixth gateway in United States with direct flights to South America, and the fifth U.S. city with direct flights to Brazil.

That growth will naturally be strategic, based on providing flights to destinations that make sense for Brazilians and travelers from South America.

For instance, the decision to add Boston to its roster of year-round, direct flights had much to do with the U.S. city’s significant Brazilian population.

With LATAM’s new direct flights, Boston passengers bound for Brazil will no longer have to make a connection.

As for the Tel Aviv route, Brazil and Argentina are home to a large Jewish population, making that new offering a logical move as well.

The new Las Vegas flights will be operated in high-travel seasons, from June to September and December to March. The route will be served by a Boeing 767 that accommodates 191 passengers in economy class and 30 passengers in Premium Business.

Source: Travel Pulse